Truu Experience

We are a boutique investment firm, offering expertise, innovation, and service.

Truu Difference

We are independent and entrepreneurial, utilizing and offering leading edge software.

Truu Approach

We consider the individual, even at an emotional level.

Truu Philosophy

Our investment philosophy is to strive for steady growth while staying cost conscious.

Truu Advantage

We strive to build value by providing more than the average investment planning shop.

Truu Clients

Our clients are established people who are well-rounded and balanced.


Asset Management

Comprehensive Financial Planning 

Alternative Investments

Corporate Retirement Plan Services


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CARES Act – What You Need to Know

CARES Act – What You Need to Know

(9 min read) The COVID-19 pandemic has radically transformed life in the U.S. National guidance around social distancing, coupled with shelter-in-place orders in many states, has slowed many industries to a grinding halt. School closings, quarantines, and care for...

How Does the SECURE Act Impact Your Retirement?

How Does the SECURE Act Impact Your Retirement?

(2 min read) You may have heard that last month President Trump signed into law the SECURE Act, which aimed to increase access to retirement savings.  Among other provisions, here are a few highlights from the law*. Contact our office today to learn what these and...

Financial New Year’s Resolutions

Financial New Year’s Resolutions

As you prepare for 2020, here are our top 10 financial resolutions for your New Year’s list: Slash debt – Cut back on debt, especially high interest credit cards.  Save more – Save smartly with automatic retirement contributions and monthly savings. Spend less – Find...

Contact Us

Truuwater Financial


Truuwater Financial
12340 El Camino Real, Suite 310
San Diego, CA 92130

Investment advisor offered through Stratos Wealth Advisors, LLC, as registered investment advisor. The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

©Truuwater Financial 2018.  All rights reserved