Frequently Asked Questions

Why should I work with you?

We are passionate about excellent service. As a boutique wealth management firm, we keep a low client-to-advisor ratio to ensure you receive the personalized service you deserve. As an independent firm, we offer advice that is always in your best interest. Our comprehensive planning services examine every area of your wealth to give you confidence and control over your finances and put you in the best possible position for success. We believe in a low-cost investment management philosophy which enables you to keep more of what you earn. Another differentiator is our culture. We believe learning is a lifelong process, and this carries through to the quality of our advice and communication.

What is your investment philosophy?

Our goal is to leverage technology and academic research to create transparent, tax-efficient, low-cost, and easy-to-understand model portfolios that produce high risk-adjusted returns.

What do you specialize in?

We work with a diverse group of successful individuals, families, business owners, and non-profits looking to gain confidence, control, and clarity around their finances. We do this through investment portfolios and comprehensive financial planning specifically tailored to meet your individual needs and goals. Our investment offering includes portfolio allocation, solutions for concentrated stock, and alternative investments. In our financial planning, we look to provide peace of mind around every aspect of your wealth, such as retirement and Social Security, long-term care and aging living planning, life and disability insurance, property/casualty insurance, estate planning and charitable giving in line with your values, and education planning. 

What does a typical client look like? Is there an investment minimum?

We partner with a diverse group of successful individuals, families, business owners, and non-profits to help define and meet their financial goals. Our investment strategies are best suited for clients with at least $500,000 of investable assets. We also provide comprehensive financial planning services for a fee.

What other services do you provide?

Regardless of how successful someone is, we all have “blind spots” that could become pitfalls to living a stress-free life and interfere with our passions and goals. This is especially true of finances, which can be quite complex and time-consuming. As a result, in addition to our in-house expertise, we have a “virtual team” of trusted professionals who provide services such as care management, estate planning, property/casualty insurance, and asset protection. We help coordinate this team to make sure your entire financial picture is working effectively.

How are your fees structured?

We believe transparency is key to making the best decisions. As a result, we don’t receive any hidden fees or trails. We charge a one-time financial planning fee based on the complexity of your plan. Except for commissions on select insurance products, the full cost of planning is included in this fee.

For investment management, we charge a recurring asset-based fee. This incentivizes us not only to grow your assets, but also to protect them during bear markets. Your win is our win, and your loss is our loss. Fees are calculated as a percentage of assets under management, and the rate decreases as the asset level increases. Fees are not charged until we implement our investment strategy. After that, they are charged at the beginning of each calendar quarter.

What are the steps to having you manage my investment accounts?

Before making a commitment, we will ensure you understand our recommendations and are comfortable with the plan for your assets. This will involve:

  • Reviewing your current allocation and the amount of risk you are currently taking with your portfolio.
  • Determining the amount of risk you should be taking by discussing your retirement goals and using our risk analysis software, Riskalyze. Riskalyze is cutting-edge technology that identifies your acceptable levels of risk and reward. This will help guide our decision-making process.
  • Designing a custom strategy that aligns with your personal preferences and priorities, allowing you to feel comfortable with your expected outcomes. The resulting proposed portfolio will include projections for the potential gains and losses you can expect over time. We will also consider the costs and tax implications of any strategy we recommend.

How do you gather data for my financial plan?

We follow a comprehensive process that reviews all your existing investment accounts, insurance policies, estate planning documents, tax returns, Social Security reports, and more to gain a deep understanding of your situation. Moreover, we dialogue around your values, concerns, and desires to help clarify your goals and ensure your plan is custom-designed with you in mind.

What specific technology, software, and data gathering tools do you use?

We use some of the leading financial software in our industry. We use Riskalyze for risk analysis and tolerance testing; Morningstar for portfolio construction, investment data, and analytics; Orion for performance reporting; and Refinitiv for live exchange data. We have several sources of proprietary investment research, including Ned Davis Research, Louise Yamada Advisors, and Goldman Sachs. We use eMoney Advisor, which provides both robust financial planning as well as a secure online portal for tracking your assets and storing important documents. We believe our research and technology represents the best the industry has to offer.

What is the average turnaround time for client questions and requests? 

We know how important it is to receive information in a timely manner, so we respond as soon as possible. During business hours you can expect us to reply the same day, typically within a couple of hours, if not immediately. If the request will take longer to complete, we will notify you within this same period.

How do you educate your clients?

We offer a variety of educational resources. We have a blog that is updated regularly and two weekly emails with brief updates on financial trends. Each quarter you can expect detailed market commentary and updates on our strategies. We also offer in-person seminars on timely topics. 

What is your fiduciary duty?

As a fiduciary, Truuwater Financial is obligated to act in your best interest. This is the highest standard of loyalty, trust, and care as established by law.  

Truuwater Financial

Truuwater Financial  |  12340 El Camino Real  |  Suite 310  |  San Diego, CA 92130  |  833-777-TRUU

Investment advisor offered through Stratos Wealth Partners, Ltd, as registered investment advisor. The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

©Truuwater Financial 2018.  All rights reserved